---
title: Why Your Business Needs to Invest in Explainer Videos
description: Why Your Business Needs to Invest in Explainer Videos, From our Wipster Content Team
---

[Blog ](https://www.wipster.io/blog)

# [Why Your Business Needs to Invest in Explainer Videos](https://www.wipster.io/blog/why-your-business-needs-to-invest-in-explainer-videos)

 Written by [Wipster Content Team](https://www.wipster.io/blog/author/wipster-content-team) | Aug 30, 2020 2:04:00 AM

### Why video?

The average concentration time of a normal person is 8 seconds. It takes 5 to 8 minutes to read a 1000 words article and the human brain assigns more importance to visual assets, so video is the perfect medium to grab the attention of the audience in a short timespan.

### Types of video

Mainly there are four types of videos that can help businesses and websites convert customers. These are Explainer Videos, How-To Videos, Testimonials and Product Demos.

- **Explainer videos** are crafted for explaining a process or product to direct towards a purchase, and they should be short and precise.
- **How-To videos** describe a method or process, such as DIY videos, or installing  software. These kind of videos can reduce the workload of support or helpline of the company.
- **Testimonial/case study videos** show the credibility of the business with clients or customers talking about the efficiency of the business and what their success with the services.
- **Product Demos** are similar to How-To videos, demonstrating the  product and how it will be beneficial to the buyer. SaaS companies which do not provide a free trial are more likely to add a product demo.

Amongst these categories, Explainer Videos [can increase conversion rates significantly.](https://www.crackitt.com/8-explainer-videos-that-caused-a-big-bang-of-sales/)

**Some brief guidelines and best practices to promote good ROI:**

- Make it short
- Use a good and compelling thumbnail
- Include a Call to Action in the video to convert the traffic to leads.
- Include subtitles where possible

### Why Explainer Videos?

**Trust and credibility: **A good explainer video should educate and engage a customer, with the goal to guide them further down the sales funnel. Well crafted explainer videos give your company trust and credibility and make your audience feel empowered to make a purchase.

**More information in short span:** As per Forrester Research, a moment of video is worth 1.8 Million words. With this in mind videos are that much powerful in conveying the right message to your potential customers.

**Boost conversion and sales: **[Explainer videos are known to increase conversions on landing pages](https://www.crackitt.com/8-explainer-videos-that-caused-a-big-bang-of-sales/) — sometimes significantly, such as in Crazy Egg's case which [increased conversions by 64%.](https://demoduck.com/portfolio/crazy-egg-explainer-video-case-study/)

**SEO and ranking: **By watching videos, visitors spend more time on your webpage. This will add more SEO value to the website and increase the search visibility and ranking.

**Brand and personality:** Explainer videos are also a great opportunity to share your brand voice.

### Here's more information on Explainer Videos to fuel your fire!

*Author bio: Jaseem is the Founder and CEO of [Wowmakers](https://www.wowmakers.com/). Video marketing enthusiast, soccer lover and loves to make everyone happy. Beware, he can be annoyingly happy all the time! [Twitter](https://twitter.com/jaseemts), **[Linkedin](https://www.linkedin.com/in/jaseemts/), **[Email](http://jaseem@wowmakers.com/)*

* *

[View full post](https://www.wipster.io/blog/why-your-business-needs-to-invest-in-explainer-videos)

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