A report from SoDA and Forrester found 50% of companies had fully sourced social marketing, customer analytics, and at least some form of digital experiences in-house.
However, despite the previous year’s studies showing client-side marketers desiring to move more in-house, they cite an internal talent shortage preventing them from fully realizing their desires. Plus, 1 in 5 are working with a smaller overall digital marketing budget than the previous year. Which begs the question, how can you stretch your dollar further?
We’ve put together 17 tips curated from our in-house team and other video experts to help you optimize your budgets.
1. Identify Bottlenecks
Keep track of things making you less productive and set aside some of your earnings to fix the inefficiencies. Keep track of hours to identify bottlenecks and what hinders your efficiency.
2. Run Lean
“It may be cool to have multiple super-fancy cameras, but it might not be necessary for your end goal and just adds to the budget,” Elizabeth Madariaga, owner of Edios Media.
If you’re building a production team in-house, you can help make your team mean and lean by hiring folks who can wear multiple hats. For example, a shooter who can run lights or someone who can run audio that also acts as the Digital Imaging Technician. Ideally, the editor will also have input during pre-production to save you time and create a better end video.
3. Storyboard In Pre-Production
Storyboard to ensure everyone is on the same page with the way key visuals are composed before shooting. Storyboarding can also serve as your shot list for the day of filming.