5. Guide the Conversation By Making the First Comments
Before sharing the video with your client jump in yourself and add a few comments. This serves two purposes:
Helps to show how easy it is to comment on top of the frame, and reply to comments. If a video has no comments, people are less likely to want to be the first. So start adding comments and lead the way.
This can be a very effective way to guide the conversation and set expectations for what needs to be reviewed in this video. By no means is it a case of limiting their feedback. You obviously want to hear how they really feel or any ideas they have, but without your prior comments, they may get caught up in items not ready for review, such as the color grade or titles.
“Typically I’ll drive the conversation and say these are the things to look for and these are the things to not look for as it’s a rough cut,” said Lukas Dreser, Editor at The DVI Group.
Set proper expectations and steer the conversation with comments like: “what do you think of the story,” “this is where the title will go,” “this version of the video stays on a shot for longer, do you prefer this one,” etc.
When sharing multiple versions of a video you can also call out the differences and what specific feedback you need. This way you can nail any edits and cut down on review time. Some editors even share different backing music tracks on Wipster to their clients to gauge their preferences and firm up the final piece.
6. Letting Clients Take the Wheel
Once you client is engages with the tool you can encourage them to take the wheel. Working on bulk content, that require alot of decisions to be made such as selected the teasers shots out of a longer clip it is best for the client to drive the conversation. “I give an example by leaving in/out points as comment for one teaser suggestion and then let the client pick out the rest and later we can tweak those points to get a fine edit, “ said Frank.
Show your clients new ways of communicating on Wipster and let them run with it.