You’re scrolling through your Facebook Newsfeed when you suddenly come across an ad.
You ignore it.
A few minutes later you come across another ad, a video ad this time, and it starts playing automatically. You’re transfixed by it. Slowly you point your cursor on the brand’s profile, click on it, and spend the next couple of hours stalking that brand.
This is the power of a video ad. It can hold the audience captive and enthral, inform, and convert them; after all, there’s been a 50% increase in video content being consumed on Facebook. And video marketers need to take notice of these increasing numbers.
Brands of all shapes, sizes, and advertising budgets are taking advantage of it. The Fox Tan increased their sales 6.5X and saw a 2.5X higher return on ad spend by incorporating video ads in their Facebook advertising campaign. Skinfood’s Facebook video ad campaign saw a 55% lift in purchase intent and received 3.79 million video views.
If you’re thinking of jumping on this bandwagon, or are already creating Facebook video ads but haven’t had much success with it, we’ve created a checklist for you. It covers all the important factors that contribute to the success of Facebook video ads and everything that successful brands are doing to get higher ROI.
So, let’s dive right in.
1. Valuable video content > fluff video content
With social video content on an all time high, only the best of the very best video ads get seen and clicked on.
Create targeted educational video content for your ads. Address your audience’s pain points, solve problems, present your brand as a hero, tell a tip, give quick instructions, and make sure you’re providing your audience with some sort of value. And let your brand personality shine in the video ad. Informative doesn’t always mean stiff and boring.