Now Wipster customers can review all their video content with captions and subtitles in multiple languages, available for both team members & reviewers to view, download and provide feedback. With this new feature, say goodbye to burning in captions in your editing tool, or leaving subtitles as an afterthought- now they’re naturally embedded in your review and approval workflow. Learn more about the new capability in the Wipster Help Center.
We heard from our customers over the last year about the increased demand of delivering communications through video rather than in-person. This posed a huge challenge as there was an increased need for internal key accessibility product features in the review and approval process as well as to accompany the final product - whether it’s viewed internally, streamed to the public online, or broadcast on television.
Still wondering if providing closed captions across video content is important?
According to 3PlayMedia, over 5% (360 million people) of the world’s population has disabling hearing loss. Additionally:
60% of those who have hearing loss are either in the workforce or in an educational setting
71% of people with disabilities will leave a website immediately if it is not accessible
20% of disabled people will cancel a streaming service because of accessibility issues citing no captions as being a main factor for cancellation. For other customers, captions were a requirement to help catch and keep their audience’s attention as well as improve comprehension of more complex video content. Additionally, videos with captions tend to have longer viewing times and increased comprehension of the content shown. Especially for those viewing content in very noisy or very quiet settings. And with social platforms showing video on silent by default, having captions is key to making sure valuable content is not overlooked.
We’re excited for this new feature to get into your hands and hear how it’s impacting your workflow.
If you have any questions about how Wipster can work with your organization, contact us today for a demo. We can customize a solution to meet your needs.