Look for a video-first MAM system that has a simple interface and all your files are easily searchable according to their stage, format, type, date, name, and keywords. Wipster’s central dashboard helps you stay up to date with all your media files, video activity, publishing analytics, and feedback.
2. Central Storage Tailored for Video Projects
Each video goes through several production stages. Each video campaign often consists of several different videos. When you’re juggling more than one client or simply creating your own brand videos, the number of videos in your digital library can be unmanageable. You’re also working on multiple videos at one time and you need to see what stage they’re at with a glance. Some files are saved in one folder, for others you need to hunt your emails, and some are completely inaccessible — hidden in someone’s hard drive.
This is where having a central cloud-based location for storing all your video files comes in handy.
3. Control of Video Viewership
Define permissions to who can view, work on, and edit which video files. No need to send the entire video file or digital library to team members or stakeholders and lose the security of your content.
Just tag team members in videos where their input is required and tag stakeholders only when their feedback is essential. This speeds up post-production and review and approval process and allows you to push out videos at a faster pace.
4. Instant Feedback on the Video Content Itself
Comment, tag, and reply back on the video with real-time annotations. This makes sure everyone’s on the same page and speeds up review and approval process massively.
Seamless Integrations with other Video-First Platforms
A video-first MAM system like Wipster uploads polished and perfected video content on social media platforms such as Facebook, Youtube, Twitter, and Brightcove; integrates it with messaging platforms like Slack to receive video activity instantly to your company’s channel, and integrates with Adobe CC editing software to streamline your post-production process.
The best part of a video-first MAM system is that it’s an all-in-one system — you don’t need to switch between multiple software platforms.
5. Track Video Content Success (or Failure)
Monitoring video content performance is a crucial part of running a video campaign. A truly integrated video-first MAM software will help you track all the important metrics of a video and give them to you in a neat little package. No need to get confused with complex data that nobody understands. Wipster’s aggregated HealthScores is a perfect example of this.
Look for one that helps you track all the key metrics and provides the best possible result in layman terms.
Does Your Company Need To Invest in a MAM?
A video-first MAM system,
Time saved is money saved. Less time chasing and losing files ensures that you get back to work and spend your hours doing work that matters.
- Increases team productivity
Team members can focus on the work they need to do and everyone’s on the same page. With additional features, like our integration with Slack, communicating with team members and stakeholders while also receiving updates on projects is infinitely easier.
- Boosts workflow efficiency
Automating organization tasks leaves you more time to create great video content and focus on increasing your video ROI. More content out of the door, more success for your business. Simple.
A plethora of businesses have started investing in Wipster to get more video content out of their doors faster. Xero, NBC Universal, and Shimano are some of the many businesses who have seen insane business growth after overhauling their video workflow and automating it. A MAM system makes video production super-efficient and super-easy. So if you’re working on various video files at one time and looking to scale up x10, having a MAM system at your disposal is the best investment you can make for your business.