A complimentary background is an essential part of a video. You don’t want to shoot a professional brand video with a messy desk or a dirty wall behind you. You also don’t want any distracting elements in the background that shift focus from the subject.
You can opt for a free background, where you dedicate a room or a small portion of a room to video production. You can decorate it with brand objects, colours, or anything that looks nice on camera. OR you could simply get a white, black, green, or patterned sheet and put it on your wall as your background.
If you’d like a fancier backdrop, you can invest in backdrops available on Amazon in different colours, patterns, fabrics, and price ranges.
No one likes shaky, nausea-inducing videos. While you can create a makeshift tripod, using a proper tripod to shoot videos is ideal.
There are a plethora of cheap tripods available for purchase, but I’d advise you to buy a mid-ranged one. This is because low quality tripod’s parts generally get worn after a few uses and you don’t want to keep replacing your tripod.
Go for the sturdy Magnus VT-4000 Tripod System with Fluid Head or Manfrotto MVH502A,546BK-1 Professional Fluid Video System if you can splurge.
A camera is, of course, the most important thing an in-house video studio needs. We’ve written a whole guide on which camera you should buy based on your video needs and budget. If you’re short on budget, you can also look into buying a second hand camera.
Start off with one camera, any that falls within your budget. And then you can add cameras to your video arsenal when you’re scaling up video content. Multiple cameras come in handy when you’re shooting behind-the-scene’s videos, instructional, on-boarding videos, and the likes. But, when you’re just starting out, you don’t need to blow off your whole budget on buying a couple of high-end cameras.
If your goal is to scale up video content in the near future without increasing your team, you’ll need other employees to give you a hand with creating video content. This is where a video specialist comes in handy. Somebody who knows the ins and outs of video processes - pre-production, production, and post-production - can be a huge asset for your team in the initial few months.
Time to spruce up your video in post-production and make the entire process as smooth as possible.
You can’t just shoot a video and put it up on your social media as it is. You’ll need to trim some parts of it, add effects to others, add voice-overs where audio is crap, and edit it to make it look amazing.
For that you need a video editing software.
If you’re a Mac user iMovie is every beginners best friend, and Apple Final Cut Pro is for advanced video editors. For everyone else, Adobe Premiere Pro is the perfect choice. There might be a little learning curve with this software, but there are amazing online courses that will make you a pro editor in no time.
We’ve previously collated the best online courses to teach yourself how to produce and edit video; from beginners just starting out, to experts brushing up on their skills.
Media asset management software
To avoid chaos in post-production, especially when you’re scaling up video content, MAM software like Wipster can be a lifesaver. They save you time, money, resources, and make post-production a breeze. With amazing review and approval features, they also allow you to collaborate with team members seamlessly. And with Wipster’s video analytics option, you can find out what your audience thinks about your video content and how many video marketing goals you’re meeting.