According to Kale, DropBox increased their conversions by 10% (which is around 10 million additional users, so it’s no small feat) by simply adding a product explainer video.
This is why product videos are such a good investment for business. They’ve got immense power to sway potential customers. And product videos are also some of the most common types of videos available and watched online.
A 174% increase in conversions through product videos
Step2, manufacturer of kid's toys and preschool items that are sold at Target, Toys R Us and Walmart, sells a lot of their products through their online store as well. So they decided to use product videos to show their products in action so that consumers could make an informed decision and their sales would skyrocket.
"The folks who are going to purchase in-store were doing a lot of their research online anyway, and for those products that people didn’t even have the opportunity to see them in-store, we needed to get the message across of the play value of our products."
The result was awesome. They saw a 174% increase in conversions after using a variety of different product videos.
"Video lets us connect with moms in an authentic way, whether they’re on our site, a retailer’s site or in a retail store."
A plethora of brands have jumped on this bandwagon and are using a variety of product videos to increase their revenue, conversions, engagement and meet marketing goals.