Wipster Content Team

2 min read

Marketers, Move Past Vanity Video Metrics To Reach Your Business Goals

Numbers don’t lie. But they can fool you into believing you are driving business results when in reality you need more actionable data points. In a study by the CMO Council, only 23 percent of marketing leaders stated their organization does...

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woman eating watermelon

5 min read

Why Video Series Are The Next Big Thing in Video Marketing

"Build your audience over time. Don't do one video... do a series. Building a loyal audience takes time, so treat your video like an ongoing story...

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Video cartoon

5 min read

7 Questions to Ask Before Starting Your Brand's Video Marketing Strategy

“Ten years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video. We see a world that is video...

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melted icecream

3 min read

6 Video Marketing Campaigns that Were a Spectacular Fail

Not all ads do well. Some of them fail spectacularly for one reason or the other. While I was researching, I came across quite a few interesting...

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cartoon rocket taking off

4 min read

7 Tips for Growing Your YouTube Channel

As marketers continue to track their ROI, 83% of businesses polled by Wyzowl indicated video gave them a positive ROI. From a viewer’s perspective, a...

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4 min read

35 Stats That Prove The Meteoric Rise of Video Marketing in eCommerce

Should you invest in video or not? That’s the question on everyone’s minds. Imagine, going to Amazon.com to purchase Apple’s Macbook Air. You search...

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man with camera

6 min read

How to Combat Stage Fright and Look Confident on Video

Butterflies in your stomach. Sweaty palms. Shaky legs. An insane urge to run away. This is what performance anxiety looks like. You’ll make a...

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Image of video cartoon

1 min read

10 Facebook Groups Every Video Producer Should Join

With so much information out there about video, it may feel like you are expected to know everything for your clients as part of a video production...

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man looking at laptop

7 min read

How to Make Your Audience Engage With Your Video Again and Again (and Again!)

We’ve all been there. You upload a great video. Hours later, when you visit the comment section, you hear crickets. And, your views are barely...

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