Blog

Articles, tips, news and leading industry trends for review,  approval and collaboration

 

How-To (3)

Lady swimming over shark

2 min read

Five Tips for Ramping up the Tension

Halloween’s around the corner, and to celebrate we’re looking at techniques for building scares that you can use on your next horror project. These...

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Lady with coffee mugs

6 min read

How Time Inc Produces 3x More Video With the Same Budget

Time Inc is the definition of a modern day content production workflow. With 13 offices across the world and multiple brand subsidiaries that require...

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Man with a camera

3 min read

5 Ways to Recycle and Repurpose Your Video Content

When you're at the beginning of your video content journey, it can be super exciting being able to roll out new videos and content every single...

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Man on his phone at train station

3 min read

How Traditional Industries Embrace Video Marketing

60% of marketers used video for their marketing and 73% planned to increase their video content, according to a recent report on social media...

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Lights over City

1 min read

The Guide to Effectively Managing Remote Teams to Create Stellar Videos

The Global Workforce My best voiceover actress works in Vancouver. To simply call her talented is like calling the New York subway line at rush hour,...

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Pattern camera w black background

5 min read

The Ultimate Guide to Budgeting Video Production Projects

People (especially people in marketing teams looking to create more video content internally) tend to think video budgeting is black art. But it can...

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Lady in yellow background

2 min read

Avoid These 4 Explainer Video Mistakes

From Kickstarter to Shark Tank, explainer videos have exploded. Pitching a product in two minutes or less, explainer videos fuse salesmanship with...

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Lady drinking from mug

7 min read

How to Convert Casual YouTube Subscribers into Loyal Customers

Dr James McQuivey estimates ‘One minute of video is equal to 1.8 million words.’ And it’s true. If you’re not actively trying to convert your Youtube...

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two men in a boxing ring

5 min read

Use this Video Production Process to Obliterate your Competitors Video Strategy

This week's blog comes from Pat MacFie, Global Director of Media at Xero. It was first posted on Pat's Linkedin, and reposted here with permission....

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Lady smiling into microphone

3 min read

5 Tips to Perfecting Voice Over for Video

Video marketing isn’t just a fun, exciting way to advertise a brand. It’s also an opportunity to entertain and educate an audience at the same time.

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