Blog

Articles, tips, news and leading industry trends for review,  approval and collaboration

 

How-To (4)

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7 min read

4 Ways To Keep Your Video Team Highly Creative

The Tao of the Creative: 4 Insider Lessons From Modern Psychology to Boost your Creativity Consider this; Scientists today know more about our...

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9 min read

How to Turn 1 Video Into 6 Different Pieces of Revenue-Boosting Content

“Don’t put all your thought leadership eggs in that one, large basket. Like a salad at a fancy restaurant, deconstruct that white paper and instead...

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3 min read

How to let go of creative control and hire someone

Six common misconceptions Chances are, if you own a creative business, you’ve thought about hiring help. But then after a few seconds of dreaming,...

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man with black Tshirt talking to camera

3 min read

Video Marketing 101: How to get your point across in the first 10 seconds

“Focus on the first 10 seconds. If you look at your YouTube audience retention or Wistia stats you’ll notice that approximately 20% of your viewers...

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3 min read

How Enterprise Companies Generate Video Success on Snapchat

If you’re looking to run a test campaign on Snapchat or perhaps step up your budget there, Snapchat has made a few important strides to make...

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2 min read

6 Tips for Using Video in Your Next Email Campaign

Video is changing how businesses grow. And that includes the impact video can have in creating successful email campaigns. According to a study by...

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How to Use Four Different Microphones for Video (and ASMR test!)

Episode two of our “Making Video” series is now up on our YouTube channel! The series is designed for all levels of video creators, so everyone can...

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4 min read

How to Use Layer Styles in Adobe After Effects

Layer Styles in Adobe After Effects provide users with a number of customization options. When used in combination, these styles can quickly up the...

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Making Hollywood Quality Films

Communication. This is probably the hardest thing about working with other filmmakers or other creatives. — Matti Haapoja, Filmmaker & YouTuber

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20 min read

How to Work Faster in Adobe Premiere Pro CC: 20+ Master Tips for Video Editors

When I do Premiere Pro training for beginners, and even for experienced editors coming from Avid, FCP and other NLEs, I’m often struck by how...

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