2 min read
Avoid These 4 Explainer Video Mistakes
From Kickstarter to Shark Tank, explainer videos have exploded. Pitching a product in two minutes or less, explainer videos fuse salesmanship with...
2 min read
From Kickstarter to Shark Tank, explainer videos have exploded. Pitching a product in two minutes or less, explainer videos fuse salesmanship with...
2 min read
If you think Facebook users watching over 100 million hours of video per day is staggering, Mark Zuckerberg has said most of Facebook will be video...
5 min read
This week's blog comes from Pat MacFie, Global Director of Media at Xero. It was first posted on Pat's Linkedin, and reposted here with permission....
3 min read
Video marketing isn’t just a fun, exciting way to advertise a brand. It’s also an opportunity to entertain and educate an audience at the same time.
3 min read
If you are reading this, you probably understand the importance of organizing KPIs up front, but may need to make a business case as to why your...
8 min read
Why should you choose video as your brand’s chief marketing tool? Let’s talk some numbers. Video reaches 3x as many people and gets 20% more...
6 min read
You’ve been twiddling around with video marketing, and seeing results. You’ve even tried experimenting with different video formats, and it’s all...
5 min read
“Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a...
5 min read
Let's get it straight, when you post an awesome video on Facebook you're often dying to get it seen as many times as possible. Unfortunately, not...
9 min read
“Don’t put all your thought leadership eggs in that one, large basket. Like a salad at a fancy restaurant, deconstruct that white paper and instead...